Interview with Adam Barnes - Cronulla Sharks Merchandise Manager

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[00:01:05] Hey there, welcome to SharkCast Pod, a podcast dedicated to the greatest sporting club in the history of the world, the mighty Cronulla Sutherland Sharks. It's bi-week, but anytime Adam Barnes from the Sharks is on our show, it's an important episode. He's the king of the merch. What's your actual title, sir? I think it's just merchandise manager or merchandising manager. People who watch and listen regularly will know Barnes has been on the show before. He's a bit of a call-in guy as well, calls in after games.

[00:01:35] We did do a feature episode on you a couple of years ago. We urge everyone to go back and listen to that. It's a couple of hours of your life in merch, a lot of the merch stories. Today, we're going to be more focused on current, I guess, storylines and that kind of thing. We'll delve into a few places otherwise as well. How's the year going for you, Barnsley, from a merch point of view? How's 26 going? Firstly, thank you for having me on. Pleasure. How's merch going?

[00:02:04] Yeah, really good. I think, I mean, if I purely look at a budget sales perspective, we're kind of ahead of some metrics behind or only slightly behind in some others. We did have a bit of a, I guess, a slower start compared to, I guess, last year. I mean, last year we had a Vegas range, right?

[00:02:26] So, but with what we've had, I guess, released just recently, it's putting, I guess, the merch program in a really strong position. Yeah, we'll focus on that. Quick question. When the team has an indifferent start to the year, so win-loss, win-loss, et cetera, does that affect sales dramatically or noticeably at all?

[00:02:50] Oh, definitely team performance has an, I guess, an effect on sales or, you know, in and around a, I guess, you know, if you lose on a weekend, generally the start of the next week, even if it is leading into a home game, they're traditionally slower. But I think when it's maybe two or three losses, it's probably less of an effect. I think if you go on a bigger stretch of losses, you really see it.

[00:03:21] But I think this team, I have probably since I've been back, the consistency that they've shown on the field and where we end up at the end of the year is, yeah, most definitely helped the merch program. Yeah, I know we started in 2015 doing the podcast and it's been glorious most years. And especially under Fitzy, I don't think he's lost more than three in a row. I don't think that's the stat. I think that's the stat. So hopefully you can stick with that. And that would help you guys as well over in Merchland.

[00:03:50] Let's tell everyone about the shop. Let's get a bit of the admin out of the way. Now, some people are still a bit confused about where the shop is and have we got a shop? Do you want to just run us through that and what you might find in there? Yeah, so the shop is in the shopping center behind us at Bay Central. It's now in its second location within that shopping precinct.

[00:04:14] For those that know, we did a close down and a move effectively across the hallway. That was, I guess, dictated a little by the actual center and then moving some other stores around. But we ended up getting a bigger space out of that. So the shop has been probably nearly closing on two years.

[00:04:43] It's been, that was a massive piece of work, obviously, to get that in to that precinct. But yeah, I think anyone that's actually visited it would say that it's a pretty amazing store. I may be biased, but I think it is the best NRL shop around. What do we have in there? We have everything.

[00:05:06] So I think with adding the store to the actual whole merchandise program, we've been able to, I guess, have a crack at different types of merchandise that we wouldn't normally run given the space at Carilla or online. Online, some of the stuff you really need to come in and check out and touch and feel. I guess online sometimes doesn't give it justice. Yeah.

[00:05:34] And we've been able to try things out and to see whether they work or not. Yeah. I mean, I come in, I would say, semi-regularly for different reasons. And I'm always amazed at finding something that I wasn't aware of. I mean, I'm not on the website every day, to be honest. And I was in there the other week and there was this amazing kind of retro-ish type hoodie.

[00:05:58] I think it might have been, is it Cotton On or one of those brands who did it? Yeah. And I wasn't aware of it. I was just looking at this going, what the hell is this? This is amazing. And so if you can get down there, it's beneficial because as you say, you've got everything from, from inexpensive items, small items to top notch, top of the range, whatever you want. Different sizes, obviously you can try things on, but it is a great store.

[00:06:25] We're really proud of it and a long time coming, I guess. Well, yeah. I mean, I go back to 07 when I first started my first, I guess, employment here. And there was a plan to have a shop built effectively next to the Southern Grandstand when it got built in 08.

[00:06:51] I guess for those people that have been to the ground, there's a, the old league club used to have the driveway into the loading dock there. And it had, it still has a driveway that you can get into the stadium right near the, the big screen. That was actually going to be a shop in that space there.

[00:07:11] Um, but, uh, we had some issues with the, uh, I think it was the roof at the time, the Southern, uh, or Monti Porter, I should say, um, roof. So all the funds that were put aside for our shop in 08 got absorbed into, into that. Um, you know, we've had a, you know, that kiosk style store inside the league club. We moved the, up into one of the, the bars around the premiership year.

[00:07:39] Um, you know, the merch program went through, I guess, a transition of being outsourced for a little while. That's when I left. Uh, and since I've been back, obviously we had Carilla. Yeah. Um, but there was always a plan to have, um, a shop. Uh, that shop was going to be at, uh, 94 Cronulla street, which the club, the club had bought, which is now a gym.

[00:08:03] Um, but I think where we landed is the best case scenario and the best location given the proximity to the ground. Um, where the admin office is, it's yeah, it's in the perfect spot. Yeah. Cause the trade off would be, I've got randoms in Carilla street walking in or whatever, but for people who want to come spend their money on the sharks, they come into the ground in a little while, few months.

[00:08:31] Well, you know, maybe in September we'll see how it goes. There'll be the club next door. So it's the, it's the prime real estate. Yeah. And, and we also have, uh, what, at least two kind of outlets in the ground on game day. Yeah. Yeah. So I'm back to the shop. Um, yeah, the location in a, in a shopping center that's not affected by weather is a massive advantage.

[00:08:57] Um, that may have been a downside in, in Cronulla, Cronulla more, you know, if it's raining and weather's not great, are you going to venture down? I think parking is definitely an issue there. No, no, no issues of parking here. Um, and then, yeah, as you said, proximity to, to game day, game day sales inside the shop are amazing. Is it fun on game day? Uh, I don't really, to be honest, spend a lot of time in the shop on game day. I'm more situated, I guess, down in the stadium. Yeah.

[00:09:24] Um, but yeah, every time I need, I need to go and walk up there, there's definitely a hive of activity, which is good. Yeah. Um, I think for those fans that like to get here early, um, it is a good experience to, to go in and, and walk around touch and feel less likely to have to jump into a line like you may do. And some of the game day outlets, um, yeah, back to game day. We have the two main outlets situated Eastern and Western gates.

[00:09:53] Um, we now utilize the merch fan that we take to away games pretty much right behind us here. Um, to down towards family Hill. Um, I think that's, we have most bases covered there. I'm not sure we probably need any more, more spacing. Um, you know, planning for next year, I'd like to upgrade one of those merch outlets, particular one on the Western side.

[00:10:18] Uh, if I can get some budget approval just to, I guess, to match what we have on the Eastern, um, make it a bigger, uh, more accessible, um, have more stock available. Um, I guess, reduce queuing and lining up. So, if you want to get merch, you can get it quickly, opposed to having it sticking to a line. Um, so I guess that's a bit of pipe dream stuff, but, um, I think that's in the plan if we can get it approved.

[00:10:45] On game day, it's very noticeable, particularly near the entrances, when even, you know, I get here usually a couple hours before kickoff at least. And people are checking out the merch and there's small lines and then the line gets a little bit bigger. Uh, we don't want to scare people off the lines. It moves along, but, uh, it, it, it looks like now I think about it, you guys do pretty good trade on a game day. Like no matter what, like I'm thinking of the three or four games this year, some we've been logged in, some we've won.

[00:11:15] Um, and I can visualize now, especially the first entrance over here. Like, yeah, there's, there's generally people waiting their turn, checking out the merch in line. Yeah, no doubt. Um, you know, without going into specifics around dollars and revenue raise and things like that. Um, you know, I was here in 15, even into the premiership year.

[00:11:43] Um, some of those sales are still kind of benchmark for us. Um, but we're, we're very close to hitting those regularly. I guess a term we use is a, I guess a dollar per head spend. Um, and we've definitely maintained that since I've been back. Um, we have found there is a little bit of a downturn in, I guess, game day sales. Um, given the shops open, but then the shops up.

[00:12:11] So I guess across the board where we're consistent and up, um, generally our sales on game day do come within the last half an hour. Um, interesting. Half an hour before, before gates, but that's purely inside the stadium. I think that's traditionally a thing with it, with our fans. They, they turn up closer to kickoff. Yes.

[00:12:34] Um, they can cause some killing issues, especially when I guess more, you know, the night games where the bars are a bit more popular. Yeah. Um, but we're well staffed or well stocked. Yeah. We generally can move, move through, um, customers fairly quickly, but if people want to take the time and try stuff on, we're happy to cater for that as well. Absolutely. And we'll just stick to this theme now, uh, away games, you get to quite a few. Is there a way to define it?

[00:13:03] Like you do all of Sydney, like, how do you, how do you manage that? How do you work that out? Uh, I guess the way games has been a, uh, I guess a work in progress or a build up to, um, doing more, uh, you know, since we've had the merch van, I think initially we tried to keep it more Sydney based, um, branch down to Canberra. Um, and up to Newcastle.

[00:13:27] Uh, I think now we're pretty much wherever we can get into, um, we'll go to. So if the opposing club ground can give you the space, you'll try and get there. Yeah. So, uh, Brisbane's been one of those new ones that we've, we've put on the list. Uh, we've been there the last two years. Uh, I have a really good relationship with the guys that run the merch program in Brisbane. Um, that would be a regular trip for us.

[00:13:54] I mean, sometimes schedule may dictate, it may not be ideal. Yeah. Um, but given, you know, if you're playing the Broncos, you're likely to be a Friday, if not a, and not a Saturday. Um, Canberra has been a really good trip for us over the last three or four years. Um, it's a shame we don't go to Newcastle this year. Newcastle is a really good trip as well.

[00:14:18] Um, and then, you know, previously we've done home games to regional areas like Coffs Harbour, which have been really good. Get in the public a good week earlier. Do we get to do finals games as a club or is that NRL driven? Uh, NRL driven. NRL would normally take a, I guess a commission, uh, cause it's, I guess, NRL run event.

[00:14:41] Um, but generally we have, uh, a crack at pretty much week one, week two, week three grand, grand final. No. So, uh, I think the last, last year we, we did the prelim in Melbourne. Cause I'm just thinking the game before in Canberra would have been nuts. Yeah. That was record sales. Yeah. Um, I mean the best we've done in Canberra and away game was about 20 grand. That's, that's outstanding for just a general game.

[00:15:10] Um, we were up over 30 for that finals game. We did a fair bit after the game to be fair to, um, as you can imagine, I have experience and pre-willing. Pretty rough times in Canberra. Yeah. Especially after, after results. Yes. Um, I guess prior to, or just in general around away games prior to winning the comp, the general comment is how many premierships you've won? Even if you had a one that game, people and all fans will, will yell out.

[00:15:39] So, um, we have taken some away games off the list given, um, I guess location where that team can put us. It's not great. Sure. Um, some fancy interactions, not great. And I'm not putting my staff through that, that again. So, but generally where we can get to, we'll go. Nice. All right. Now, uh, in the week just gone, we were in the press for lots of good reasons, all positive.

[00:16:08] We won, smashed the Bulldogs and you guys hit a home run with the retro Jersey. So let's dive into that. I will correct you. Yes. The term is heritage. I apologize. You know, I'm not good with my terminology heritage Jersey. So let's backtrack. Uh, and, and we know we do this usually once a year, but let's say for example, with this one, just gone the Oh one for want a better word Jersey. Yep. When did that start? The idea of the planning?

[00:16:37] When did that start? Approximately. Oh, it would have been around this time last year. Um, yeah, Harry heritage is, I guess if I look at in generally around, um, one off or specialty round jerseys, the trend of heritage, uh, of the, over the last probably five years, um, around sales is the way we should be heading is what our fans want.

[00:17:06] Um, as far as that design, I think anytime I release a heritage Jersey, I think the previous one we did was the, the slanted Reebok one. Um, you know, when you release that, you always have something else in the back of your mind around, um, a particular design, a particular error. Um, and that was the one that we, I guess we come up with to, to, I guess to do next.

[00:17:33] So you don't have to mention names or anything, but, but how many people are you running that by us to say you came up with the idea, for example, how many people will be running that by before it becomes a, a planning reality? Uh, yeah, well, I guess initially the idea comes effectively from me or from the merch program. Um, you go into a, I guess a, or all comes from classic, um, classic of obviously, uh, our apparel partner. So they'll, they'll throw ideas at us.

[00:18:02] So yeah, initially let's do a heritage based on early two thousands. We'll have that discussion with classic to see whether that, uh, would work from, from their end as well. Uh, whether we can replicate it, um, from there, uh, we either agree or disagree. Uh, in this case agreed, uh, we go through, I guess the getting designs, um, on, on drawings or production artwork.

[00:18:30] Um, and then that goes to, I guess the wider, uh, management team here. Um, so it starts with a physical thing. Can you guys make this? Yep. And then it comes back to the club. Yeah. Like make it, for example, um, can you replicate this collar? Yes. Um, uh, or what is the closest we can do with, with that collar? Um, can I get my hands on a physical sample of a Jersey back, uh, in that era to match certain

[00:19:00] things design wise, uh, Ash, the historian was, was, um, instrumental in that. He has pretty much everything. So, um, Leonard, he lent me a Jersey. He's probably stayed in my office or my, my workspace for a good couple of months. Uh, and then from there, it just goes through the approval process. Um, we start looking at how, uh, we integrate. That's a, I guess that's a word that has been used around sponsors. Um, we need to get sponsors approved.

[00:19:31] Um, but sponsors are normally the last piece of the puzzle. We normally know where we're heading around the design. It's been approved from, uh, I guess from Dino, from all the senior management here, from the, from the football department side of things. Uh, and then we go down the, the, the, I guess the sponsor sign off space. Okay. Um, do you plan it for this time of the year normally?

[00:19:59] Like, is it like, I know magic round was pretty special. Is that, is that something you aim for? Is that maybe in the future, like a big target or is it more just this time of the year or? Yeah. There's always that thinking around, okay, if we're going to do it, when, when does it make sense to, to run out in it? Um, you know, I'll use Pacifica for example. Ideally that made sense to play the worries in it.

[00:20:25] The performance of the team in that Jersey wasn't great, but made sense to play the worries at home in a, in a, I guess a Pacifica based design. Um, yeah, so you look at, well, it's hard to make that call in may cause you don't want the draws like. So you have a design in that design may, you'll have a, but in the background you, you may not plug that into, I guess, sponsor approval until you know what the draws like.

[00:20:51] Um, but I think it made sense to play in a magic round against the Bulldogs who we'd beat in the finals in, in 2001. Yeah. I guess the, the theme of it being, you know, the way the team performed in 2001 that, you know, electric sort of attacking football magic for want of a better word made sense to plan a magic round. Yeah. Yeah. Cool.

[00:21:15] And with the sponsor integration, um, I know you said they're kind of more the last people that you are or consider for want of a better word. What sort of, uh, problems have we had there that you have to sort of work around? Is it color? Is it shape? Is it everything design just so they're happy with what the final product is? I think it's, is it a challenge?

[00:21:43] Probably not a challenge, but it's, um, you have to be mindful that, um, our apparel partners or our major partners have specific, um, global brand guidelines and specifically in around color color and how, how that colors represented, um, onto other colors. Um, you know, obviously Aramex, uh, their global color is red. Yep.

[00:22:10] Um, and traditionally red, um, yeah, wouldn't normally need to be on, on a white background. If not, if not, uh, not blue. Um, also to, we've, you know, across, across the journey with Aramex, we have got, I guess, monotone logos approved, um, for specific jerseys, um, heritage, um, that, that Reebok slanted,

[00:22:37] um, some indigenous Pacifica, but generally they're in and around one offs approvals. And then generally only one Jersey per year that they would give us that approval. Okay. Um, we did look at, I guess the monotone logo for, for the, uh, heritage. Um, I just, yeah, when I, when I seen it on a, on a, a, a production drawing or a CAD drawing,

[00:23:06] I just, my mind always took me back to the, the white LG box. Yep. Um, I just felt it fit a bit better as far as truly representing what that Jersey looked like. Um, and then being mindful of potentially what we may have coming out later on. Um, I guess, and not, and not using up, I guess the, the one option we have to, you know,

[00:23:33] monotone or simplify, um, that logo integration. So, but I think the result on field and the way it's being produced really works. I'm pretty happy with that. So let's fast forward to manufacturing and, and awareness of the Jersey getting out. But in your mind, when does the, say for example, the promotion have to start for the fans to know about it?

[00:24:03] So is it a month before? Is it, this one felt like it was probably less than that. I'm, I don't know if I'm right in saying that, but is it based on how well you think it'll sell? Like if you think it's just going to sell, it's like, well, we don't need as long run in. We can put our workers doing up. Like we've got so much to do here. Is it, is it a mindset like that? Oh, my ideal, I guess I want to release a Jersey knowing that we actually have stock

[00:24:32] and ready to, to send out orders immediately. Um, we have in the past, um, pre-orders based on wanting to release it early or there may, we may get a indication that there could be a leak coming as well. Um, so define that for me, uh, well, I guess most designs that get sold with the, the way you prove, um, there's the option for other retailers to purchase those, to sell those.

[00:25:02] So like a rebel sport or a third party retailer, online retailer, most of that, that would have obviously had to have seen those designs to purchase it. They're those designs are normally embargoed, um, not to be released until the club does, but gotcha. Sometimes those things get leaked. Yep. Through no, no fault of anybody, but just cause it goes through many hands. So just to interrupt you for a sec, how say for example, with the blue, with the heritage Jersey, say the right term? Heritage. Yep.

[00:25:32] When did stock arrive? It stuck. Stock had had already arrived like literally the week prior. So we had stock ready to go. Okay. And you were confident it would arrive on time at that point. Well, we can't say we've got a New Jersey. Yeah. The first drop, which sold out quite, quite quickly. We, we had that stock. Yeah. Um, also to like, not to go into too much detail of what happens back end.

[00:25:57] Sometimes you may have a, have a plan for a, a photo shoot already organized. Um, that may not work with, with the playing group given schedule. Yep. Um, availability of, you know, photographers, that type of thing. Um, I think ideally you release a Jersey, you know, three to four weeks possibly before you actually play in it. Yes.

[00:26:25] But also to, I think as long as we can deliver, uh, the product to the customer prior to the players wearing it. Yep. If that, if we need a week or ideally you probably need two weeks that that's how we would roll. Okay, cool. Uh, can you talk us through the fact that, well, we sold out really quick.

[00:26:50] You had some pretty good influences, uh, pushing the product. Uh, did it exceed expectations? Like were you surprised what, run us through that and run us through what it meant for you guys. Uh, definitely exceeded expectation. Um, do I think we would sell out? Yes. I think, uh, the perfect plan, uh, would be that we, we sold out in and around the same time we played in it or just after.

[00:27:20] Um, knowing that we had a plan in place to have, um, the team run out in this Jersey again. And that, that goes back to, I guess the approval process as well. And, and why we went down the line of the RMX being in red, uh, gives us the, the option to plan it more than just the once because it is their, their, their core global color. Um, yeah, definitely exceeded expectation.

[00:27:50] Um, ordering stock traditionally is based off, um, previous sales of other items. Uh, we don't really want to get ourselves into a situation where we're over ordering the stock risk of a smaller club, um, can definitely kill a merch program having too much stock. Um, so when you realized, when did, when did it sell out? When did it sell out?

[00:28:17] I knew probably that night around eight o'clock we're in trouble that we didn't have enough stock. The day it went on sale? Yeah. Holy heck. Okay. So then there's another turnaround for people who have the second stock coming, who've ordered online and can you still order more or is that still going on? We still got stock. So take a step back. So, um, I was in communication with someone, um, from classic that night around, mate, we don't have enough stock.

[00:28:46] This, this is going crazy, which is a great sign. Um, he immediately, um, got in contact with his bosses or the owner, uh, Warren Carney at that classic, um, to see what we could do. Um, I was in classic office at nine o'clock in the morning, working out a plan from there. Uh, we worked out that they could actually turn around some stock from China, uh, within

[00:29:12] a couple of weeks, which, which, you know, with that's with an air freight delivery. Um, traditionally anything that would come out of China, you're looking at eight to 12 weeks production. So to have that relationship with our kit supplier, um, is huge. There's not many that could turn that around. Um, we'd had, yeah, by, you know, lunchtime.

[00:29:38] Well, what from, from that discussion, we decided, yes, we'll do an order, uh, without committing to numbers on the, on the Friday, cause it released on Thursday. We, um, set up a, I guess a reorder last drop, um, online, um, and just sold as much as we could. Uh, well, there was no, there was no restriction on what we could sell, um, because we were going to place those orders on Monday. Gotcha. Okay.

[00:30:07] And are you able to tell us when we'll be playing in the Jersey again? Uh, or it's not confirmed or? Uh, no, or it's not, not common knowledge, but as far as the plan goes, we had planned to plan it. I think it's around, around 22. Okay. Uh, and also to, when you release a, a heritage Jersey or a specialty round Jersey, the aim would be to plan it at home.

[00:30:36] Um, that definitely aid sales cause people can buy it at, at the, at the game. Yeah. Um, but because we had the flexibility of two games, magic round made perfect sense, celebration rugby league, celebration of the Jersey. Um, and then we get to plan it again. I mean, we did look at, you know, whether we had a, I guess a team that matched up really well based off that era, but we, it just didn't work given. Um, I think indigenous round is around sort of around 23, 24.

[00:31:06] Um, so yeah, we decided that, you know, um, round 22. Um, okay. That's still yet, you know, the way Jersey, um, approvals go or, uh, through the NRL, as far as what, what we were still. Okay. So we're locked in, but pretty close to yet. Okay, cool. And that gives everyone enough time to sort of get their hands on one by then as well and gives you guys a good lead in time as well too.

[00:31:32] Well, again, we're, again, we're in a situation where, um, based on what I ordered the Monday after the previous release, we're close to having sold that stock out. Okay. So. And there probably won't be a third lot, right? Uh, we're looking at it, I guess. Will it be smaller? It would be very small if we do one. It ideally you just want to keep selling and, and make as much revenue out of one particular

[00:32:01] particular Jersey, but you do need to be mindful that we have a home Jersey or other merchandise items to sell. Um, so you don't want to, I guess, you know, take away, make up a sale one way and take it away from another. Um, we'll get to rest of the year soon. Just while we're on heritage, uh, amazing responses from mainstream media from, uh, the

[00:32:29] more kind of, uh, social stuff like what we do at like amazing, like not one piece of negativity. How was it received by, um, by the board and by Dino and those guys? Are they over the moon or? Uh, yeah, definitely. Uh, as far as, uh, the design was already sorted, right? So I guess everyone was comfortable with the design.

[00:32:53] Um, the success of sales is yeah, definitely exceeded expectation and, um, yeah, everyone's quite happy with where, where that's ended from, I guess, a revenue perspective. Um, but outside of that, obviously the play player buy-in helps. Um, I remember having a conversation, uh, with Blake Braley when, as he was walking into the, to the ground at Henson Park, that trial.

[00:33:24] Um, and he had previously been asking, um, some other, um, admin staff around what we're doing as far as a heritage design. And I got him as he walked in and said, oh, I believe you've been asking about the design of heritage. What are your thoughts? What do you, what do you want to say? Um, and he immediately said 2000, that early 2000 said, well, funny, funny enough. I just showed him the design and, um, the one game he's going to miss. The one, yes. I know he was super disappointed.

[00:33:51] Um, but yeah, play the player buy-in to, to wearing that was, was huge. Um, yes, you know, I think the marketing team did an awesome job with the photo shoot. Oh, incredible. You know, the peachy photo is amazing. So who can you name names? Like whose idea was that? Oh, I mean, anything to do with that kind of stuff. Jess Chich is heavily involved in, um, uh, Mick Carrer, who's, uh, I guess used to work

[00:34:20] full time for us now a bit more freelance outsource photographer. A lot of that stuff was his idea. Um, but that's always a discussion back and forth with the marketing and brand team, uh, in the merch reggae. Okay. How are we going to release this? Um, so cool ideas. The Will Kennedy. I mean, all of them photographed under the peachy, uh, it was like painting was amazing. And then I, I think, I don't know if it was a planned thing, but late in the week there was the Nico Hines looking up at Nico.

[00:34:49] I was like, I look up at the peach. I was like, this is getting really beautiful and intense. I can't wait to see next week in the manly game in the, in the members bar. Everyone's just going to get their photo taken there. Like a lot of people already do. Yep. But that's going to be a hot piece of real estate. Look that, that, um, we were lucky that that was there. Right. So I don't know how you kind of manufacture that without having that, that, I guess that mural painting there with peach.

[00:35:16] Um, but yeah, the bunker bar has some cool old photos. Um, you know, the buy in around, okay, firstly, it's like, Oh, who are we going to use as far as, um, players? Um, you know, we went down the Braley line being, being one of the club captains, um, gal cause gal debuted in that Jersey. So that made sense. Yeah. And then generally getting other players and roles, like if you're around, you want to be involved, come and be involved.

[00:35:46] Um, but once you start seeing, okay, we're going to do it in this, this area or this bunker bar, it's like, Oh wow, that's, you know, we're going to utilize the peach. Let's utilize will, um, you know, indigenous background fullback. Yeah. Um, you know, a few similarities, the way they play, that'd be cool. Uh, Nico with his heritage as well, work really well.

[00:36:08] Um, and then I guess the second piece is that, you know, we kind of had wind that, um, Harry or magic round was going to be Ronnie's return. Um, so yeah, utilizing Ronnie, um, getting him involved in the photo shoot, knowing that he was named to play a magic round, we could re, you know, rehash or relaunch those photos with Ronnie in it. Um, I mean, it was just, I think it was just perfect execution really from marketing.

[00:36:38] It was. And then sales. Yeah. Ideally, you know, in hindsight, you'll order more and have stock readily available. But I think, um, the fact that we kind of pivoted and made, made stock available people or customers or fans members still had the opportunity to, to purchase one. Yeah. Um, I just had to wait a week or two after the event to, to get it. Yeah. I mean, we had a bit of pushback on the pod in the mail about, you know, I wish I could work to the game. I'm going to the game. I didn't order in time, et cetera.

[00:37:08] And I think people will, would begrudgingly understand what you're saying. It's like, well, if we order too many, they're going to be sitting underneath your bed for the next 20 years. You know what I mean? Like it's, that's not how you do business. The fact that you got the second shipment going so soon is super impressive. Cause I remember even online, like your colleague Ash, um, she was posting stuff saying like on all the Facebook groups saying, Hey, we're sold out, but here's the link for the new one. Go for it. And people obviously jumped on that. So that, that was all good.

[00:37:36] Um, so just on that, on that second drop, um, with any luck that that stock arrives today, if not tomorrow, um, so we had advertised end of, uh, end of May delivery. So, um, with any luck, we get the stock today, tomorrow. Um, then we start the process of getting the stock out. Um, we're probably looking at close to 700 orders called 700 units sold to get out.

[00:38:05] So that's a bit of volume of work for the, for the staff, uh, the shop, shop staff to get through, but what day is today? Thursday, next game is Friday week. Yeah. Uh, there's no doubt. Some people will get it. Uh, you know, Sydney domestic, um, you know, if you've ordered in Perth, that's probably a stretch, but yeah.

[00:38:32] I'm suggesting people who might attend locally next week, the big clash against Manly, they might be in luck with their order. Yeah. I would, would say they go close to having the stock. Um, if yeah, there's a chance that we may have a little bit of stock available in the shop, but I think the way sales are trending, I think would be sold out there too. In a, in a men's size, women's are close to being sold out. There's plenty of youth available. We do a little infant set, um, that comes with the, with the matching shorts.

[00:39:02] I saw that. Yeah. Um, so we still have stock. Um, but yeah, if any luck it arrives, even if it arrives today, it'd be unlikely that we get any orders out today. So we need to, to count the stock, make sure it's all there. Um, and then, you know, hopefully we're sending it out, um, sending orders out tomorrow, more likely Monday. Let's talk about, uh, the year ahead, how we plan things.

[00:39:30] So I get all sorts of, uh, correspondence from people who love merch and how many jerseys are we doing? What are we doing? Are we allowed to do this? This is endless questions and it's awesome. It keeps you guys alive. That's for sure. Um, I know you get the same kind of, uh, correspondence as well. How many, here's a question. How many jerseys do the NRL let us make a year? Is it, is it, um, is there a certain amount you have to have? Uh, it's five. Only five. It can't be six. It can't be seven.

[00:40:00] It's five. Let me go through that. Cause there's technically it's six, but it's really only five. Um, that makes no sense. I'll try to explain it. Um, cause I've, I've, I've, I've, I've, I've, I've, I've, I've, I've, I've questioned this multiple times with other clubs doing it. And, you know, sometimes the answer is not real defined, but it is five. So home away and indigenous are mandatory. Uh, and then you have the flexibility around whatever those other two are.

[00:40:29] So it could be an alternate heritage, um, Pacifica, um, charity, Jersey, Anzac. It's really up to the club where there's a, I guess, uh, a sixth option is if either your home and away clashes with a team you're playing against at their home venue. And if that's the case, you can bring in a sixth jumper. Correct. Just out of nowhere.

[00:40:59] Here's the jumper. Yeah. Yeah. But, and can it be any kind of theme? Well, uh, any type of theme, but it just obviously can't clash with the team you're playing with. Um, but yeah, I guess your home and away should be a light versus dark. So there shouldn't be an avenue where you clash with another team that you can't all alternate between a home and away.

[00:41:24] So I was thinking about that, for example, cause we've had so many people say to us, the heritage has to be the new main jumper. Could that be the away jumper or not? Oh, good question. I'd probably have to. Color wise. Uh, it may not be dark enough. Okay. Gotcha. Um, but that's a conversation you have with, you should have with the NRL. Um, that should get pulled up before it's approved. Before it goes in production.

[00:41:53] Um, there's a couple of, you know, a couple of examples. I think South in previous years, they're, they're home and away jerseys being pretty much the same except the bunny or the cult logo colors change. Yeah. So they normally get away with a clash Jersey when they play the Raiders, for example, though, they'll produce a white Jersey cause they come green. Okay. Um, you know, I think Broncos actually don't mind that way of South doing that. Yeah. It's, it's, it's knowing the rules. Yeah.

[00:42:24] Um, and being clever about it, I guess. I don't know whether if we decided to do a, an away Jersey as a white Jersey, for example, I think that would just then technically class our sky blue as a dot as a dark and we play in, in white. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.

[00:42:50] The real answer is five, but there is flexibility within the rules to have a six if you clash. But I think our opposite colors being black or sky blue probably doesn't put us in that position anyway. Did I interrupt you saying something about Brisbane? Uh, I think Brisbane's what Maroon and a now, uh, a white Jersey being Navy being dark. I don't know this for a fact, but I think they've probably got an option to do a clash. If it clashes with anybody.

[00:43:20] Was there black one? Like how, how would you list that as just the one off special? Yeah. That's just within their five. Yeah. Okay. That's a good question. That the sales on that Jersey, uh, next level. Yep. So choosing the jerseys and whether it be design or I guess more theme. So if it's women in league or if it's indigenous, whatever, or just you have to do. Is that a, like, who's making those decisions? Is it you? Is it the coach? Is it Dino?

[00:43:48] Like who makes those sort of decisions? It's not, it's not, we're not made, they're not made by one individual person. So I'm not. So someone raises it. Yeah. I'll have, I'll have ideas. Yeah. Um, around what, what I want to do. Um, and then that's just thrown in the mix and around discussion around what are you planning for next year? So it's obviously a yearly conversation at some point in the year. Yeah. Definitely. Gotcha. Okay. Uh, so how many jerseys have we worn this year? Is it three?

[00:44:18] It's three. Yes. We've got home, away and heritage. Yep. Um, can I ask you how many more might be coming or you cannot comment on that? Uh, well indigenous cause it's mandatory. So, uh, you know, indigenous round has been moved to the back end of the year, um, as it was last year. So that, that jerseys to come. With the great indigenous hoodie from last year. Amazing. Amazing. Yeah.

[00:44:44] We're not, we're not branching the range out any further than, than the jersey at this stage. Cause I've got some other things planned at the back end of the year, but. Good to know. Um, there is a fifth planned. Yes. Okay, cool. So home, away, heritage, um, indigenous to come. And there is a fifth. No worries. And there's a rumor going around about a type of merchandise coming out to commemorate the greatest day in the history of the world. Can you tell us anything about that?

[00:45:14] Uh, yes, we have got planned a, a 10th anniversary premiership range. Um, that to fall off my seat and faint that, that to be released. Um, yeah. Later on in the year. Yeah. Uh, given we play Melbourne, you know, it'd be, yeah. Be. Yeah. Probably not released last round, but in, in the lead up to that, um, around what you

[00:45:40] can expect, uh, yeah, a hoodie, a tee. Um, we have a really cool up market. Um, I guess a college style jacket. Um, so we can still, it's still in the works. Like there's still a bit to go to get this all ticked off and into, well, through production. So, so we won't say they're all confirmed. This is what we're looking at. Going through sampling phases to make sure that they all work.

[00:46:10] Um, make sure we can hit deadline. And if you, if you want. There is a range. If people wanted to have a look at the jacket, for example, should it go forward? They could look at the Parramatta one that came out a week or a month ago. Correct. Similar, similar. That's if it goes ahead, people. Our people, they take it as gospels. We've got to put if. Yeah. And given, given the time of year too, like this range is going to be very tight as far as, um, stock availability. Ooh.

[00:46:34] So, um, my suggestion is when we release it, jump on up quite quickly. Um, we're not, we won't be carrying a heap of stock. So what's the best way? Is it, do you guys have a mailing list aside from social media, et cetera, which you should join? Is there. I probably don't want you to flood the, um, the shot with, with questions about it just yet. No, no, no, no, no, no. I'm saying like, sorry. I'm saying is there like, is there like, is there like, how do you guys, do you guys,

[00:47:01] do you guys, do you guys just get out news out through the club by social media? Is that how you do it? The website? Is that it? Yeah. People have like mailing lists in like, here's my. Oh, it'd be, it'd be a marketing plan. Okay. In place. Uh, generally members normally get, um, an email or something prior to releasing it via social media. Yep. Um, people will know, people will know. Yeah. I, I think the plan will be that we release it when we have stock, given it's going to

[00:47:31] be at the back end of the year and we want people to have it and wearing it at that game. Yeah. Um, but we've still got a few things to jump through from a production sign off sampling phase to make that happen. All right. So just to double down on that, Barnsley, I'm going to tell our audience listening and watching not to bombard you with questions just yet. Uh, if they have questions, they can come through me and I'll go to you. But at the moment, just take this information as possibilities looking good. See what happens.

[00:48:00] Cause our audience does. Oh boy. They love their merch, which is why we're here. Like we, I wouldn't normally dedicate so much time to something necessarily at this time of the year. I'm a Jersey guy. Everyone knows that. So what's your favorite Chuck's Jersey, by the way? Let me ask you this. It's a very good question. Um, and I, I know Jardim, Jardim went through his, his, um, favorite. Yeah. Adam Barnes fan. So not, not employee, like fan. Well, yeah. Well, I grew up a shark supporter, so, uh, that's important to know.

[00:48:30] Um, my, yeah, my favorite is the, is the Reebok slant. Um, I don't know whether I went through this the first time. You can go through. Uh, yeah, I was heart, heartbroken. Um, as a kid, we used to travel to, to Queensland on school holidays in October. Um, the same place every year. So we got to know a lot of the kids around that holiday at the same time. So we'd sit and watch the grand final and then head over to the beach and play tackle

[00:49:00] footy on the beach. And I had the, the sharks, uh, Reebok was at the 90, 96 Jersey. Um, and then, you know, it gets dirty and full of sand and my dad washed it with some, let's just say maybe red undies. Um, and it went pink. I was devastated. Yeah. I remember that story. Yeah. But that's my favorite. Um, you know, favorite one we've, we've produced based off sales. It's hard to go past the one we just, just did. Yeah.

[00:49:29] Um, but I mean, it's hard not to say that 2016 is your, your, your favorite sharks design. Yeah. Absolutely. Given the meaning. Absolutely. Uh, tell us a bit about classic, uh, any news there? Like I know people obsess over our manufacturers and that kind of thing. And tell us about the relationship and how it's going. And, uh, yeah, great. Uh, I think it, it's a perfect, uh, relationship or partnership we have with those guys.

[00:49:58] Um, you know, they are, I guess, shy based now, uh, based up at Kiriwee. Uh, I guess. That's handy. Yeah. It's no secret that I, that I spent a bit of, bit of time working at classic under previous ownership and the new ownership. So, uh, I know a fair few people in there, uh, the working relationships. Great. Um, yeah, we're, we're contracted. I don't think this is. So you're pretty sure we've already come out with information last year that we've extended

[00:50:27] to multi-year deal with them. So yeah, we're locked in. Um, yeah, the relationship there's great. Awesome. Awesome. And what else can we ask you, Barnsy? Um, yeah. So someone did ask me about length of time for promoting. We've gone through that. I mean, the question around jerseys is Anzac. Yes. Thank you for reminding me. You're a great host. Uh, so we do get mentions of Anzac throughout the year and we have one in the past week,

[00:50:56] which we spoke about on the last episode with Jardine. But yeah, can you tell us about that? I love that. Um, Jardine, by the way around Anzac and yes, uh, the feelings around Anzac and what they mean. Um, so tell us how do we, how do we make that decision? Is it, is it a home game thing? Is it like, just run us through it. There's plenty of different reasons. I think, I think with any Jersey that we do outside of the, the mandatory, there's

[00:51:25] got to be a meaning to it, right? Like heritage is, there's that inherent meaning there because it's based off history. Yes. Um, Pacifica for example, that was, you know, celebrating the, I guess the diverse culture that we have here at the club. Um, and Anzac, I guess speaks for itself as far as what that represents and the celebration. Um, it would be very easily, easy for the club just to make up a cool Anzac design with soldier imagery or camo or whatever it is.

[00:51:54] Um, and produce that and get the players to wear in it. But I think, uh, I think the club is showing we need a little bit more, um, meaning behind it to do that. Um, whether that's, you know, military history, um, background of, I guess the shy community and, uh, war veterans or whatever it is.

[00:52:18] Um, you know, we have undertaken a little bit of work in conjunction with Ash, uh, the historian around trying to find some, I guess, relevant connection to the sharks with the defense force, whether it be past players, whether it be the area, nothing really jumps out or is, is kind of easy to find at this point. Um, we'll still continue to look cause I think. I'm sure there's something there.

[00:52:47] Yeah. Well, we just yet to find the exact, uh, one that makes sense for us to do. Okay. Okay. Now say for example, next year we have Anzac day at home on the Anzac day weekend. There's no guarantee we'll have a Jersey, right? You're saying it's gotta be meaningful. There's gotta be a reason. It's gonna be more than just the, obviously the commercial aspects, but more than just that like you're saying it, there has to be something legitimately behind it. For sure.

[00:53:17] Otherwise it just looks at, looks like a cash grab. Yep. Um, and I don't think that's what, what you want as a club around the meaning of Anzac round. Um, yeah, look, it's hard to, hard to foresee, um, draw wise, but you know, we'd be more likely than not that we would do one if we got to, like, if we got to play at home, um, Anzac round. And can you talk us through, have we only had one Anzac day Jersey or have we had more?

[00:53:47] Uh, we've done two since I've been back. I think we did one possibly our last year with, with, um, dynasty. Can you talk us through how that came about? Like who, uh, who helped with that? To be fair, I think, just trying to think, I actually think, yeah, no, I was involved in that. I think most of the designs and dynasty were already approved when I, when I came back in, in, I guess, for the start of, uh, the 22 season. Mm-hmm.

[00:54:16] Um, just trying to think around what we did with the design. Uh, I think there was an image of a soldier possibly on the front. I think that may have been a, an image of a soldier around a, um, was it the hundred year celebration possibly down at, down at Cronulla? Um, so that was a specifically photo taken from within the area. Yeah. That actually may have been the next year.

[00:54:44] I'm not too sure, but, um, yeah, we have done two. Um, but previously we did, uh, a Kokoda, Kokoda Jersey. Yes. Uh, that was, um, around in a relationship that we had with the Kokoda Track Foundation, a bit of a leadership program that we did within the football club to send some of our, I guess, emerging leaders over to do Kokoda. Yeah. Um, so that's where that, that Jersey came from. Okay.

[00:55:13] Um, but that was, we, uh, I don't think we wore that Anzac round. That was a specific round we did later on. Yeah, sure. Uh, yeah, traditionally, I think it purely as an Anzac Jersey, the club's really only done two in its whole history. Yeah. Okay. Which makes them pretty special. A tough question. I don't know if you can answer it. Uh, Jardine raised it and I've raised it before on the show. Is there a way if we do make it a commercial thing to send some of the money to a specific related charity, so to speak, organization?

[00:55:42] I think all that, that stuff will be looked at. If we got, got down, maybe, you know, whether that's in alignment with, uh, the RSLs or whatever, possibly. Um, yeah, all those would be considered for sure. Okay. I think it's, it makes sense. It makes sense. It makes sense.

[00:56:12] Yeah, home guy. I think, um, we've got plenty of winter stock. So, um, with the, with the cooler months coming, we have definitely, um, plenty of winter stuff. Obviously we've got this track jacket that I'm wearing, but, um, hoodies, pullover hoodies, zip hoodies, soft shell jackets, puffer jackets. Um, we've got a heap of other, I guess, what, what, what we would class as supporter range. Yes.

[00:56:37] So that, um, I guess cotton on, which is rebranded to, to bleacher athletic as far as their, I guess their licensing division. Yeah. There's some cool, uh, retro heritage design stuff there. There's some hockey inspired hoodies and, um, jerseys. Um, that is sort of creeping in, isn't it? This sort of American influence of NFL. I mean, we did the NFL Jersey, um, earlier in the year and that sold out. We do actually have a second run of that coming.

[00:57:07] Cool. Um, trying to think when that, when that arrives. Um, we just had the 1968. 68 retro Jersey hit the shop, which is pretty cool. Yeah. So I guess that's one of the listener questions, which I can relate to is like, I didn't really know about that till you showed it to me in the shop. And I was like, what the hell are you talking about? Now, obviously that means if you can get to the shop regularly, then it's beneficial to you as a customer. Yeah.

[00:57:35] But I'm, I'm just wondering is there were way down the track we can, and you know, I'm happy to do it on this show, but is there a way we can like let everyone know? Cause everyone should know there's a 68. Yeah. It is available online and, and hopefully by the weekend we're working on, I guess some digital assets. Okay, cool. Um, through the marketing team. Which is probably the easiest and, and best way, right? Yeah.

[00:57:57] And that's, I mean, updating, I guess the, the homepage, um, sliders on the, um, uh, the shark store website. Yeah. Um, so yeah. You know what I need to do, Barnsley, and I'm going to get into trouble for saying this is on the shark's website. You know what I'm going to say? You've got to get your little store dropdown somewhere more prominent cause I've got to hit more and then go in the store. Come on. Yeah. Well, we don't have a lot of flexibility, I guess how those drop downs cause it's, I guess it's a, it's an NRL.

[00:58:28] As someone who manages my own website, it's not that hard to do. You would think so. Don't want to get in trouble, but I'm just saying every time I go, I'm like, I've got a, it should be right there. Store. Yeah. I know you know, sharkstore.com.au. Yeah. I guess I'm not going there. I'm going to sharks.com.au. Sorry. The proper URL is store.sharks.com.au. Um, it is, you know, even if you just chuck it into Google, it's there. I'm not trying to make something out of it. I just, I just noticed that as a little thing that I probably should have texted you.

[00:58:58] We have so much cool stuff there that it's hard to really advertise everything. So yeah, long winded, my long winded point was, I didn't know the 68 jersey was there. I didn't know about the retro hoodies that you're talking about, the supporter wear. Yeah. So definitely I encourage people to go check that out because it's stuff that I would definitely want to have in my collection and wear out to the game. Bobbleheads. So we've got three new players of bobbleheads.

[00:59:22] So, uh, Adam, uh, Fennell Blake, um, Hazo with the board head and we've actually got the tape around his ears on the bobblehead. I did want the, his bobblehead to be an inch taller than everybody else's, but, um, apparently they couldn't change those templates. Okay. Um, and, um, yeah, like is there as well. That'd be a good seller, Blake. Yeah.

[00:59:47] To go along with, we've still got stock of, um, Toby, Toby, Toby, will Ronnie and Nico. Nico's yeah. It doesn't matter what, which is Nico he sells. I have to admit my, my Nico has had a few injuries over the years cause of mainly through my own looking after Nico or not thereof. It's they're not, they're not a toy. They're not a toy. They're definitely not a toy that a four year old can play with. Yes. I can attest to that. He's broken quite a few, but, um, yeah, they're, they're a keepsake. They're fun. They're fun. Yeah.

[01:00:17] Do you choose who, who gets one? How does that work? Uh, yeah. Yeah. So we, yeah, we come up with, uh, when's the Colquhoun brand coming out? Uh, I'm just trying to think who I was looking to do. I think tricky maybe. Um, yeah. KL possibly. I'm just trying to think. I know I did put a list. So we'll, we'll kind of get to them, right? I guess I wish I put a wish list to, uh, that supplier. Yeah.

[01:00:44] Um, and then they normally come back with what they would prefer. Um, they would normally back what they prefer. And then over on top, if I wanted to produce, like normally they would only produce a one, one new one. Oh. Um, I think that was Blake. And then I had to order extra of, um, Adden and Toby, uh, Adden and Hazo to get up that bobblehead over the line. So yeah, right.

[01:01:10] Well, I mean, it's not like everyone has their favorites, but they're at this point going to be collector's items and you want the whole team. Definitely. You know, we're not going to go and reap what we may be reproducing Nico. Um, but I would like to produce at least one or two new players per year. Yeah. You might need to get more of the Will Kennedy one if he signs. They're at it. Well, yeah. Um, I think, I don't know whether there's probably heaps of merchandise and office out

[01:01:39] there that I am. Um, when the Gold Coast released their charges Jersey, they did a, uh, is a captain charger. Who's their mascot? Yeah. They did. They did a mascot. Yeah. Right. Um, Mr. Sharky hammerhead. There's a bunch. That'd be cool. Um, but that's, that's a work in progress that, that because play imagery, so accessible

[01:02:07] through the NRL to produce something like that outside of something else. There's a bit more to go into to get that off the line. Amazing. Thanks for your time, Barnti. Appreciate it. You're a busy dude. Uh, I know our listeners will froth over this, excuse the terminology, but, uh, they love their merch, as you know, so we're happy to talk about it and yeah, have a good rest of the year. We might talk to you again. I'm sure throughout the year we've perhaps more jerseys coming and more merch.

[01:02:36] A bit, a bit more product placement. You can. When it comes to certain releases, I think. There's one in particular you can. I'll do every hour for you once it arrives. I think, um, you know, the OG terminology, I think, uh, I've been around since I guess your inception and have always pushed a product here or two, whether it's been sitting on the old counter that you and, um, Newman used to sit behind or you would wear a t-shirt. So absolutely.

[01:03:04] Um, yeah, I love the interaction that we, I guess the sharks group gets with you and Yeah. Yeah. It's been, I do want to thank you actually without getting too emotional. We're not going to tear up. It's okay. It's okay if we do tear up. Uh, but no, you're right. Like we've had a really good relationship since the start. I don't think we knew each other before that. Right. I don't believe so. And, uh, we met in 2015 and yeah, like you said, you'd pop a t-shirt on me or, or, or Newman where I think is a few jerseys, a few photos of him in the bright yellow jersey,

[01:03:33] actually, which is quite doomed. Uh, the orange one or the, what was the, the movie? Was it the 2016? Oh, the battlefield. Battlefield. That's amazing. That's a good one. Uh, so we got to do all that sort of stuff. A lot of great perks and, and yeah, you're largely responsible for that. I remember when the store, uh, became a thing in 2016 on the title run. Like, I guess it was finals time. Yeah. Yeah. That happened. Oh geez. Four weeks. I think before. Yeah. I remember that hoopla.

[01:04:02] And, uh, that was just like, you have no idea as listeners, the chaos, you sleeping underneath your desk or whatever. And the whole. I didn't go that far. I. Someone was sleeping under something. I'm sure. I did try to sleep in one of the merch outlets. Grand final. Let's say Monday morning. Yeah. Um, prior to stock arriving for t-shirts, but I didn't get a chance to arrive before I fell asleep. Yeah. Yeah. Yes.

[01:04:31] It's been some, some pretty amazing times, not all glorious, but mostly really, really great and memorable. And, uh, yeah, we do appreciate you support Barnsley on the show. And yeah, if you ever want to hear Barnsley, uh, talk footy, he dials in every couple of weeks, uh, usually on his way home and on through a Macca's drive. Trying to avoid Maccas. Yeah. Yeah. You're looking good. Don't worry about that. Thank you. All right. Thanks everyone for listening, watching. We appreciate it back more episodes before you know it. This has been Chuck has pod with Adam Barnes, the merchandise guru. We'll talk to you soon. Up, up.

[01:05:01] SharkCast is supported by the best and most honest real estate agent in the Sutherland Shire, Jason Hawes from Crips and Crips Real Estate. He's an expert in the Karimbao region and has his eye all across the Shire. Lifelong Sharks fan and supporter of this podcast. If you're looking to buy or sell in the region, the person you need to be talking to is Jason Hawes from Crips and Crips Real Estate. Call him on 0410 417 450. That's 0410 417 450.

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